What services do they offer?
Custom made shirts:
They offer shirts that can be purchased and used by cancer patients. These shirts have a difference, as they contain a neat hole stitched at one side of the shirt. This design was created because Alex always felt down at the thought of removing his shirt and sitting for long periods of time till the nurse injected medicines into him.
Treatment with ease:
"Long story short, there's just nothing comfortable from a patient perspective," Niles says. "I cannot stress how belittling and demeaning it is, as you show up for treatment, to take your shirt off and get poked by a nurse. It led to this simple concept that really is a confidence booster and brings a smile to your face. To put it simply, CUREWEAR is comfortable clothing that allows people receiving treatment to keep their clothes on. It's got a little hole in it so you can keep your shirt on, and that little hole makes a big difference."
They work on an interesting model whereby supporters can purchase these shirts and in turn these funds go for designing shirts and providing to needy patients for free.
Why are they different?
"When you get diagnosed with something like cancer, you feel nothing but alone," Niles said. "And what I'm trying to do is communicate to people that you're not alone. Whether hearing from someone or seeing someone wear something that supports you that makes you feel so great. If I can make a small difference, it's all worth it."
It is not to make money but to make people feel better in life and that is what makes them different.
Aly, is Alex’s friend and the founder of The Sweat Life.
"I wear CureWear to honour my dear friend Alex who, even through his battle with cancer, was always focused on how he could inspire and help others. If we continue to wear the line, in this way, his vision and legacy will live on forever. I also wear CureWear in honour of my mother who also lost her battle with cancer this year, and lived with a port. Not only do I know too well how functionally helpful the CureWear design is for people living with medical ports, but as I work in fitness, I also appreciate the design from an active wear standpoint and love rocking the shirt during my workouts, knowing that Alex is sitting on my shoulder pushing me forward, as he always did."
For all those who would love to support Alex for this noble cause, you surely can:
Visit his website: http://www.mycurewear.com